For forex brokers: landing page or corporate website? Tips from UTIP
Short answer: Landing page is a good solution for companies that seek to quickly get started with forex business being on a tight budget. A corporate website is mainly suitable for large forex brokerage businesses.
Landing page costs 2 or 3 times cheaper than the website development. However, traders trust a large premium-designed brokerage profile to a much greater degree.
My name is Alexander Shvorak, and I’ve been dealing with the website development in the UTIP Technologies Ltd. over 5 years. In the present article, I will elaborate on lucrative website ideas to be chosen for forex broker.
Loss and gain of Forex Landing page
Plus points Landing pages contain the most important information for traders:
— a list of symbols (“what will I trade?»);
— analytics (“what events should I keep up with to trade?»);
— contacts (“I can’t open an account, who will help me?»);
— broker’s documents (“you can trust a broker with a license!”).
Landing page serves as a mini-supermarket where the information about brokerage company and tools made to facilitate trading activities, are available to the trader. Keeping the content on each mini-section short and precise provides valuable insights to the client.
One page presents information about the broker, trading conditions and the platform itself by making it easier to achieve forex business goals via landing. As an example, to register trading account and scrape contact details of potential customers.
This is how the list of account types in the landing page looks like, i.e. a minimalist design, the website visitor clicks “Open an account” and goes to the Trader’s Room to register and open an account:
Forex landing page development costs from $1500 to $3500 and takes from a few days to a month.
UTIP Technologies Ltd. develops landing pages in just 2 weeks and provides a month free support. Have a look at the standard forex landing development package:
Shortcomings of Landing page:
- The landing page is limited by the content volume. It contains detailed information about the brokerage firm and its trading opportunities.
- The landing page is of a limited functionality and is mainly created for the sole purpose: account registration or collection of contacts. Therefore, it gives away the bit of information about trading, i.e. about company news, a tutorial blog or section for traders.
- Due to content limitations the landing page is quite difficult to promote in search engines.
Loss and gain of the forex corporate website
Plus points A multi-page website helps to form a broker’s brand on the Net. On the one hand, the corporate website development is money-and-time-consuming. On the other hand, it attracts more attention of traders because of cutting-edge functionality and more detailed information about the brokerage company.
The website provides a full content, so that the broker acquires the opportunity to set a high-quality infographic: for example, sharing the company’s achievements in the Forex market. All in all, it fortifies the brand credibility.
Visual appeal of the large websites ensures the stability and reliability from the online users’ end. They rely on the companies with a full-fledged website.
The multi-page forex website contains advanced trading analytics that makes the website visitors confide in the brokerage expertise, and distinguish it from usual trading resource.
The corporate website can serve as a launching ground for placing the following sections: market news, analyst forecasts, the current market state and tutorials.
The broker is able to set a feedback form, online-chat, a pop-up window with the platform advertising and other online tools that increase the number of incoming customer requests to the brokerage firm. Accordingly, the broker boosts the conversion of leads, registrations and deposits.
UTIP integrates the UTIP CRM into every contact form on the website:
Corporate websites allow brokers to get free targeted traffic from Google and other search engines.
UTIP creates corporate websites for brokers on the CMS WordPress platform (47% of the WordPress websites worldwide), this allows us to carry out the initial SEO of the website content in a short time.
Forex corporate website development costs from $4000 to $20 000 and takes 3-6 months. The list of website development projects includes content creation, multiple page layouts, service integration, testing etc.
UTIP offers best sophisticated website ideas for Forex brokers, embodies them within 65 working days and further renders a month free support.
Shortcomings. Corporate website development is time-and-money-consuming in comparison with landing pages. Website maintenance is money-gobbling.
The choice between a corporate website and a landing page depends on the specific aims and budget that the brokerage company have. Large websites are always created for a long run. They cater for supporting the company’s brand on the Net over the years, whereas a landing page is more focused on a short-term advertising campaign.
Need more information? Do not hesitate to submit a request to our experts from the website development department of UTIP Technologies Ltd.
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