How to get more leads from the website: 3 proven tips
It is a mistake to believe that the broker needs a website only to aware their clients with the company profile or to download the terminal. The forex-broker website is mainly designed for fetching the leads. If the “client capture tools” filter is enabled on the website, leads will be regularly fetched. These tools are often used for start-up forex-brokers as the forex-industry advertising is the most money-guzzling in the world.
Next, the Utip Technology website development team shares their experience on how to get more leads from a landing page or a multi-page site.
1. Set financial widgets on the website
Widgets provide your website visitors with the latest updates about financial markets. You save your client’s time from unnecessary searches of the current market information by publishing your own analytics on the website.
Set financial widgets from the MarketCheese analytical service. This service works faster and more reliable than the TradingView analog.
Financial widgets from MarketCheese:
- Economic calendar;
- Market leaders;
- Market behaviour;
- Release of an important event;
- Market forecasts.
Tip: add a button into the each widget to register in the Trader’s Room, this can increase your lead conversion twice.
2. Connect the CRM system to the feedback form
Having connected the CRM system to the communication form on the website, the work with clients’ requests will be optimized. In other words, no lead gets lost in an e-mail. That will allow you to cut leads’ losses.
Tip: the client contact form is basically set on the contact page, but we recommend setting the form on additional pages to increase the number of clients’ requests.
3. Add a promotion banner to each page
A promotion banner added to each page of the website will motivate the client to register in the Trader’s Room and open a trading account. The promotion banner targets the website visitor to register in the Trader’s Room. Design the banner so that it would stand out in the great advertising landscape on the website and place it in a prominent position.
Tip: try not to overload the reader’s brain. Avoid an avalanche of texts, icons and images on the promotion banner. Draw up a call-to-action note and add a button for opening an account in the Trader’s Room.
Traders haven’t read positive feedbacks on the websites for quite some time and don’t confide in eye-catchy pictures downloaded from the Internet. Getting more leads from the website is resulted from adding financial widgets, connecting the CRM system to the form of communication and placing advertising banners on secondary pages. That will be enough to gain a competitive advantage for your project, as well as retain your clients and attract new ones. To get more information, feel free to contact the UTIP Technologies website development team or leave a comment down below.
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